Series 3 Master Classes
Series 3 consists of four Master Classes and will commence in October 2008. Full details of speakers can be found below.
For pricing and venue information click here.
Responding to Business Crises - Liz Taylor, FBCI, MIRM
8th October 2008, Bristol
What do you do when the worst happens like flooding, fire, bird flu, foot and mouth disease, explosion or even a strike?
Your business is under threat from a range of influences that can stop you in your tracks. So how do you prepare for the unexpected?
Business Continuity Management is about having a good crisis management plan as well as a contingency plan to recover the business after the worst has happened. This Master Class provides hands on experience of how to manage the issues and make your business more resilient against factors that can interfere with success.
The event includes:
• Relevant scenarios
• Best practice templates for preparing your business
• Practical guidance for you to follow
Liz Taylor is a “thought leader” on risk management across the world and has spoken to audiences in many countries. She has contributed to work by the Audit Commission and 25 years of experience in the risk management industry have seen her in a variety of roles including Group Risk Manager of a $3bn private sector company. Liz will apply her knowledge and experience to small and medium sized businesses in the tourism sector.
Best Practice Seminar
Following the messages delivered by Liz Taylor in pre-disaster planning and post-event response, hear from those who have experienced the challenge of Gloucestershire flooding first hand.
Julie Wood, Tourism & Economic Development Manager at Tewkesbury Borough Council shares the valuable lessons learned together with the success stories and ongoing work towards business recovery following the 2007 floods that caused the country’s largest peacetime emergency since World War II (Pitt Review 2008).
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Effective Marketing
12th November 2008, Bristol
Shaa Wasmund - Maximising Marketing Opportunities
Shaa Wasmund is a leading internet entrepreneur and helped build the Dyson brand. She has many accolades to her credit including Business Woman of the Year title. Shaa will introduce the most important new virtual communication mediums and sites such as facebook, Second Life and Wikipedia explaining why it is not only important but essential for tourism businesses to engage with potential customers through new methods.
Shaa will also lead a Best Practice Seminar to demonstrate exactly how tourism businesses can engage with these new audiences via the internet in a variety of different, low cost ways. She isn’t ‘techy’ and doesn’t do jargon, just down to earth, every day language with real examples.
Richard Richardson - Practical Tips for Competitive Advantage
Richard Richardson is best known for turning Harry Ramsden's from a single Fish & Chip shop in Yorkshire into a highly successful international brand on a shoestring budget before selling to the world's largest catering company. Richard, co-author of ‘Marketing Judo’, developed an approach based on the principles of Judo where brains matter more than brawn (or budget) to out-think your competitor. Learn the 7 moves of Marketing Judo which have been successfully applied to both Richard’s own and other companies today demonstrating how it's always possible to find a competitive advantage - however small your budget or large your opponent!
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Succession Planning
10th February 2009, Exeter
“Succession is not an event, it takes years of careful planning. Figures show more than three quarters of founders literally throw their life’s achievement away by failing to plan adequately for succession and only 13 per cent of family businesses make it through to the third generation.” (BDO Stoy Hayward)
David Harvey
David is a recognised speaker and commentator on family business issues. He is a former President of the Institute for Small Business and Entrepreneurship and an industrial fellow at Kingston Business School. David is both a Chartered Accountant and a public affairs practitioner.
David Harvey is chief executive of STEP (the Society of Trust and Estate Practitioners), the professional body for lawyers, accountants and other senior professionals who deal with the stewardship of assets to the generations.
Rupert Merson
Rupert specialises in helping ambitious owner-managed and family businesses with organisational development, governance, strategy development and people management problems. He has a particular interest in the organisational issues caused by growth.
Rupert is a partner in BDO Stoy Hayward. He is a Chartered Accountant and a fellow of the Chartered Institute of Personnel and Development. He is a fellow of London Business School and publishes frequently in the national press on a broad range of business topics. He has published four books on the key roles in the growing business, and co-authored a fifth book on family business.
Best Practice Seminar
Kents Cavern celebrated 100 years of Powe family ownership in 2003. Since 2000, Nick Powe has been Managing Director of Kents Cavern Ltd in Torquay. Married with four children, Nick is the fifth generation of the same family to run Kents Cavern.
Prior to taking over the family business, Nick was financial controller for Nestle’s European petfood division. In Torbay, he is the chairman of the company that manages the work of the English Riviera Global Geopark and is a board member of the Torbay Development Agency, a public/private sector company that overseas the economic regeneration of Torbay. Nick will share his insights into the strategy ensuring Kents Cavern’s success through the generations.
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Quality
19th March 2009, Exeter
Alastair Sawday
In this Master Class, Alastair will share his vision of quality, based on the worldwide reputation he has built as a travel writer. Alastair Sawday’s books succeed because readers trust the high standards and the eclectic, but reliable, ‘taste’ evident in all of his books. Alastair’s commitment to ecological issues is also prevalent in his books as he assesses owners’ ethical acumen in the shape of the “Fine Breakfast Scheme” and the showcase of "green" properties.
Before publishing, Alastair ran a pioneering travel company called Journeys, aimed at ‘leaving the faintest footprint’. He also ran walking and cycling tours all over Europe, ensuring that the money stayed in the local economy.
© Alastair Sawday Publishing
Best Practice Seminar
Sally Whelan co-founded the successful Mystery Dining Company in 2003. Sally and her team talk every day with real customers with real dining experiences. She has built up a huge database of measurements and insights that translate to an unrivalled depth of knowledge. Her clients include Wagamama, Ask and Zizi. Sally will share her skills of assessing quality and her experience in adding real value to a dining experience.
Mike Atkinson, The AA
Mike Atkinson, AA Area Manager will explore how the AA rate quality in accommodation and restaurants under a set of common quality standards. Mike will illustrate how quality is graded in relation to star ratings from one to five. He will also look at how the AA Rosette awards reflect the standards of food quality.
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